Selected client projects and independent redesign studies showing how structure, trust and usability shape a stronger website.
Home — Portfolio
Our approach
We study what a customer needs to understand, trust and do next—then build the website around that sequence. Every project below is presented for the thinking behind it, not inflated claims or borrowed results.
Featured project
Legal Services/Website Design
A pre-settlement funding company whose visitors arrive mid-crisis. The site had to answer eligibility, cost and timing before asking for anything.
Selected projects
Different industries, audiences and buying decisions—each answered with a specific structure rather than a repeated template.
Media & Podcast/Website Design
A live podcast with episodes scattered across platforms, given one home where listeners can start anywhere in the archive.
E-commerce/Ecommerce Website
A tasting room taken online, with shipping rules shown before the cart instead of at checkout.
Pet Services/Website Redesign
A dog boarding and daycare site restructured around booking, vaccination rules and the reassurance owners look for first.
Healthcare/Website Design
A private nursing practice presented with the credentials, scope and discretion its referral-led audience checks for first.
Redesign concepts
These are clearly labelled concept studies—not client commissions. Each explores a recurring website problem and demonstrates how we would solve it for that industry.
Photography/Redesign Concept
Photographers' sites often bury the work behind sliders and long about copy. This concept lets a single image carry the page.
Healthcare / Dental/Redesign Concept
Most dental sites open with a stock smile. This concept opens with the two things patients actually search for: booking and fees.
Beauty/Redesign Concept
Salon sites usually hide the price list. This concept puts services, durations and prices on the homepage, next to booking.
Construction/Redesign Concept
Homeowners spending five figures want proof of finished work and evidence of insurance. This concept leads with both.
Hospitality/Redesign Concept
Small hotels lose direct bookings to the aggregators. This concept puts availability and rates on the first screen.
Architecture & Design/Redesign Concept
A quiet, editorial site where the work is the argument — large imagery, restrained type and a single clear way to start a conversation.
E-commerce & Food/E-commerce Concept
A roastery store built for the two customers it actually has: the person buying one bag, and the person who should be subscribing.
Health & Wellness/Redesign Concept
A calm clinical site where treatments, credentials and prices are stated plainly, because that is what turns interest into a booked consultation.
Finance & Advisory/Redesign Concept
A composed, conservative site for a firm whose whole proposition is judgement — built to feel steady rather than impressive.
A practical first step
Send us your current website. We’ll identify where clarity, trust or the customer journey could be stronger.