Work Built Around Real Customer Decisions

Selected client projects and independent redesign studies showing how structure, trust and usability shape a stronger website.

Home Portfolio

Our approach

Design is not decoration. It is the path between a question and a confident decision.

We study what a customer needs to understand, trust and do next—then build the website around that sequence. Every project below is presented for the thinking behind it, not inflated claims or borrowed results.

Featured project

A closer look at the work

Urgent Legal Funding website project

Legal Services/Wix Website Design

Urgent Legal Funding

A pre-settlement funding company whose visitors arrive mid-crisis. The site had to answer eligibility, cost and timing before asking for anything.

UX StructureContent HierarchyLead Generation
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Selected projects

Client websites with a job to do

Different industries, audiences and buying decisions—each answered with a specific structure rather than a repeated template.

The Pancakes Podcast website project

Media & Podcast/Wix Website Design

The Pancakes Podcast

A live podcast with episodes scattered across platforms, given one home where listeners can start anywhere in the archive.

Content HierarchyMobileAudience Retention
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Wine Safari Tasting website project

E-commerce/Ecommerce Website

Wine Safari Tasting

A tasting room taken online, with shipping rules shown before the cart instead of at checkout.

E-commerceBookingConversion
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Camp Bow Wow website project

Pet Services/Website Redesign

Camp Bow Wow

A dog boarding and daycare site restructured around booking, vaccination rules and the reassurance owners look for first.

Service PresentationBookingMobile
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Luxury Nurse Concierge website project

Healthcare/Wix Website Design

Luxury Nurse Concierge

A private nursing practice presented with the credentials, scope and discretion its referral-led audience checks for first.

Service PresentationTrust SignalsLead Generation
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Redesign concepts

Industry-specific thinking

These are clearly labelled concept studies—not client commissions. Each explores a recurring website problem and demonstrates how we would solve it for that industry.

Portrait & Editorial Studio website project

Photography/Redesign Concept

Portrait & Editorial Studio

Photographers' sites often bury the work behind sliders and long about copy. This concept lets a single image carry the page.

Content HierarchyMobileEnquiry
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Independent Dental Practice website project

Healthcare / Dental/Redesign Concept

Independent Dental Practice

Most dental sites open with a stock smile. This concept opens with the two things patients actually search for: booking and fees.

BookingTrust SignalsAccessibility
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Hair & Beauty Salon website project

Beauty/Redesign Concept

Hair & Beauty Salon

Salon sites usually hide the price list. This concept puts services, durations and prices on the homepage, next to booking.

BookingService PresentationMobile
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Construction & Renovation Contractor website project

Construction/Redesign Concept

Construction & Renovation Contractor

Homeowners spending five figures want proof of finished work and evidence of insurance. This concept leads with both.

Trust SignalsLead GenerationService Presentation
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Independent Boutique Hotel website project

Hospitality/Redesign Concept

Independent Boutique Hotel

Small hotels lose direct bookings to the aggregators. This concept puts availability and rates on the first screen.

BookingConversionContent Hierarchy
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A practical first step

Request a Website Review

Send us your current website. We’ll identify where clarity, trust or the customer journey could be stronger.

Request a Review