Independent concept study/Architecture & Design/Redesign Concept
Architecture & Interiors Studio
A quiet, editorial site where the work is the argument — large imagery, restrained type and a single clear way to start a conversation.

Presentation mockup — used to illustrate the design direction.
Project overview
A concept study for a small architecture and interiors practice. Studios in this field win work on taste and on evidence of finished spaces, yet most sites bury projects behind a slow gallery and describe the practice in language that could belong to anyone.
The challenge
Project photography is shown small, so the one thing a client is judging never fills the screen.
Enquiries arrive with no site, budget or timeline, so the first call is spent qualifying rather than designing.
Every studio page reads the same — 'passionate', 'bespoke', 'timeless' — with nothing a client can weigh.
What we changed
- A single-idea homepage: one headline, one full-bleed project image, one route into the work.
- Project pages built as a sequence — brief, constraint, resolution — with drawings beside photographs.
- An enquiry form that asks for project type, location, approximate scope and intended timeline.
Conversion focus
- Fewer, better enquiries: the form filters curiosity from commissions before a call is booked.
- Work shown at full width, because in this field the image is the proposal.
Why this structure
Award-level studio sites win on art direction and restraint rather than effects — remove the motion and the static page should still look deliberate.
Website structure
- 01Home
- 02Work
- 03Project detail
- 04Studio
- 05Journal
- 06Enquire
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