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Featured · Conversion
Your homepage may look good and still make it difficult for visitors to understand what you offer or what they should do next. Here are the areas worth reviewing.
18 August 2026·7 min read
Websites
Older websites usually fail in the same predictable places. This is the order I work through when reviewing one.
11 August 2026·6 min read
Website Design
A site can be genuinely attractive and still make it hard to buy. The difference is between visual design and functional design.
4 August 2026·6 min read
Website Redesign
Not every underperforming website needs starting again. Here is how to tell which situation you are in.
28 July 2026·5 min read
Conversion
Enquiries are usually lost at a small number of predictable points. Knowing where they are makes them straightforward to fix.
21 July 2026·6 min read
Ecommerce
Most abandoned visits are not about price. They are about unanswered questions at the moment of decision.
14 July 2026·6 min read
Ecommerce
A product page has a job: answer every question a buyer has, in roughly the order they ask it.
7 July 2026·7 min read
Website Redesign
Websites rarely fail suddenly. They drift out of step with the business until the gap becomes obvious.
30 June 2026·6 min read
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