Camp Bow Wow

Camp Bow Wow runs daycare, overnight boarding and grooming. Owners leaving a dog for the first time need reassurance far more than marketing copy, and most of them are on a phone.

Daycare, boarding and grooming shared one long services page, so pricing and requirements were mixed together and impossible to compare.

Vaccination and temperament rules sat in a PDF, so first-time customers only found them after trying to book.

• Split the three services into their own pages, each carrying its own rates, hours, requirements and booking action.
• Pulled requirements out of the PDF into a checklist shown before the form, with an upload for vaccination records.
• Put facility photography, staff introductions and the daily report card high on the homepage.

• A first-visit interview can be requested online instead of by phone.
• A Book a Stay bar stays fixed on mobile through the whole page.
• Requirements are answered before the form, so fewer bookings stall halfway.

1. 01Home — services and reassurance
2. 02Daycare
3. 03Overnight boarding
4. 04Grooming
5. 05Requirements & first visit
6. 06Book now
7. 07Contact