Client project/Legal Services/Wix Website Design

Urgent Legal Funding

A pre-settlement funding company whose visitors arrive mid-crisis. The site had to answer eligibility, cost and timing before asking for anything.

Presentation mockup — used to illustrate the design direction.

Project overview

Urgent Legal Funding provides advances to claimants waiting on a case to close. Most people arrive referred by an attorney, under pressure, and reading on a phone.

The challenge

The site opened with lender terminology — non-recourse advance, lien position — before explaining in plain words what the service actually does.

The application lived on an unbranded third-party form, so people who clicked Apply often assumed they had left the site.

What we changed

Rewrote the homepage around three questions in the order visitors ask them: am I eligible, what does it cost, how fast do I get funds.
Rebuilt the application as a branded multi-step form with visible progress, so nobody leaves the domain mid-way.
Moved attorney information onto its own page so the claimant journey stays uncluttered.

Conversion focus

Eligibility criteria stated before the first form field, so people self-qualify instead of abandoning.
One primary action repeated at each answer point rather than competing buttons.
Compliance and privacy wording placed beside the submit button, where the hesitation happens.

Why this structure

People in a financial emergency will not read a brochure. The page has to confirm they qualify, then remove every reason to stop before the form is finished.