Independent concept study/E-commerce & Food/E-commerce Concept

Specialty Coffee Roastery

A roastery store built for the two customers it actually has: the person buying one bag, and the person who should be subscribing.

Presentation mockup — used to illustrate the design direction.

Project overview

A concept study for an independent roaster. Coffee is a repeat purchase, but most roastery stores are laid out as one-off shops, so first-time buyers guess at what to order and regulars re-buy manually every month.

The challenge

Product cards show a name and a price, leaving the buyer to decide between origins with nothing to compare.

The subscription sits on its own page that nobody visits during a purchase.

Brew method — espresso or filter — is the real deciding factor and is rarely mentioned up front.

What we changed

Every product card carries origin, roast level and tasting notes so the choice can be made in the grid.
The subscription is offered inside the purchase flow, priced against the one-off bag.
Shop filtering by brew method and roast level rather than by alphabetical name.

Conversion focus

A first order that turns into a plan is worth many times a single bag.
Comparable product detail reduces the cart abandonment that comes from hesitation, not price.