Independent concept study/Beauty/Redesign Concept
Hair & Beauty Salon
Salon sites usually hide the price list. This concept puts services, durations and prices on the homepage, next to booking.
Presentation mockup — used to illustrate the design direction.
Project overview
A concept study for an independent salon. The common pattern is an attractive homepage with no prices, a booking link that opens an unbranded third-party tool, and a price list stored as a downloadable file.
The challenge
Without durations and prices, visitors leave to compare elsewhere.
Booking tools that break the visual identity make a premium salon feel less premium.
Instagram carries the atmosphere, but the website does not.
What we changed
- A two-column price list with durations shown on the homepage under the hero.
- Booking styled to match the salon, kept on the same page rather than opening a new tool.
- Interior photography instead of supplier stock imagery.
Conversion focus
- Price and duration together let people choose a service before they book, which reduces no-shows.
- One Book an Appointment action in the header, unchanged across the site.
Website structure
- 01Home — atmosphere, prices, booking
- 02Hair
- 03Beauty
- 04Price list
- 05About
- 06Contact
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