When a Wix store gets traffic but few orders, the cause is rarely the products. It is usually that a shopper reached a point where they needed to know something, could not find it, and stopped.
Product presentation
Inconsistent photography makes a catalogue look improvised. Use one background, one crop ratio and one lighting setup across the range, and include a shot that shows scale.
Product information
Dimensions, materials, weight, care, compatibility, what is in the box. Missing detail is not neutral — it makes the purchase feel risky.
Trust
Returns policy, secure payment, a real address, a contact route, and reviews if you have them. These belong near the buy button, not in the footer.
Navigation
If a shopper cannot narrow a large catalogue by the attribute they care about — size, colour, price, occasion — they browse a couple of pages and leave. Filters matter more as the catalogue grows.
Mobile shopping
Check the gallery swipe, the variant selectors, the sticky add-to-cart and the keyboard behaviour in checkout on a real phone. Mobile is where most store traffic and most abandonment happens.
Checkout friction
Forced account creation, unexpected fields, and costs that only appear at the final step are the classic causes of abandonment. Offer guest checkout and show the full cost as early as you can.
Shipping information
State the cost, the destinations you serve and the realistic delivery window on the product page. A shopper who has to reach checkout to learn the shipping cost often does not return.
Calls to action
One clear add-to-cart per product page, visible while scrolling, with no competing button of equal weight beside it.
You can see how these ideas are applied in practice across the case study archive, or read more in the journal.
