When a Wix site has been running for a few years and edited by several people, problems tend to cluster in the same places. Working through them in a fixed order keeps a review efficient and stops small cosmetic issues from hiding structural ones.
1. Homepage structure
I read the homepage as a sequence: what does each section ask the visitor to understand or do? Older sites usually have sections that were added for a campaign and never removed, so the order no longer reflects priorities.
If two sections do the same job, one goes. If the services appear below a long history of the company, they move up.
2. Mobile responsiveness
Wix's separate mobile layout drifts from the desktop version over time. I check every page on a real device for overflow, cramped text, buttons that sit too close together and elements that were hidden years ago and forgotten.
I also check what appears above the fold on a small screen — often a large image and nothing else.
3. Navigation
Older menus grow. Eight or nine top-level items, several of which get almost no traffic, means the important pages are competing with the rest.
I group related pages, use labels the customer would use rather than internal names, and make sure the primary action is not buried inside a dropdown.
4. Typography and visual hierarchy
Ageing sites accumulate type styles: three heading sizes that are nearly identical, body text at eleven pixels, headings in all caps for emphasis.
I reduce the scale to a small set of clearly distinct sizes, set body text at a comfortable reading size, and make sure the most important line on each page is genuinely the largest.
5. Calls to action
I count the actions on each page and identify the primary one. Then I check whether it is visible on entry, repeated at natural decision points, and phrased as an outcome rather than a mechanic — 'Book a consultation' rather than 'Submit'.
6. Service or product presentation
Each service should follow the same structure and answer the same questions. Where one service page has pricing and another does not, visitors assume the missing one is expensive.
Consistency here does more for enquiries than new copy on any single page.
7. Trust and credibility
Finally I look for evidence: real photography, named people, credentials, service areas, policies, and a contact route that looks maintained. Outdated copyright years, dead social links and stock photos of unrelated offices all quietly reduce confidence.
You can see how these ideas are applied in practice across the case study archive, or read more in the journal.
